Customer Value Marketing Essay

This report based on the study of â€Å"Customer Value Marketing† starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the last section, the report is concluded with findings, bibliography and appendix over the topic. The appendix section contains some International Journals on Customer value marketing. INTRODUCTION Today’s marketing process is highly customer focused. It is all about creating customer value and building profitable customer relationship. Customers are at the center of marketing process. The main theme of marketing is to create customer value and to capture value from customers in return. The goal of every marketer is to create more value for customers. Customers usually face a broad array of products and services that might satisfy a given need. Among these products or services, customers have to choose the products that give them optimum value and satisfaction. That is why creating customer value is considered to be the most important task to be performed by marketing today. The marketers do it through â€Å"customer value delivery system†, a system which is made up of the value chains of a company and its suppliers, distributors and ultimately its customers who work together to deliver value to customers. To deliver superior value to customers the marketers have to design a customer driven marketing strategy. The proper implementation of this strategy will give customers a perceived value, therefore, satisfaction. While buying a product or service, a customer is buying satisfaction. Highest value is derived when a customer is fully satisfied with his or her purchase. Today, value is considered to be an important constituent of relationship marketing and the ability of a company to provide superior value to its customers is regarded as one of the most successful competitive strategies for business. Hence, today’s marketing needs to be based on the concept of customer value. OBJECTIVES OF THE REPORT This report mainly discusses the following subjects: †¢Customer Value †¢Customer Value Strategy †¢Customer Value Positioning Model †¢The implementation of Customer Value Strategy †¢Hypothesis Regarding Customer value †¢Propositions on Customer Value †¢Methods of Customer Value Assessment †¢Customer Lifetime Value METHODOLOGY OF THE REPORT The report in this study is basically a descriptive one. Here, both the primary and the secondary data are been used. The primary data has been collected from lectures given on this topic in the classroom. The secondary sources of data are our textbooks, various international journals & different websites. LITERATURE REVIEW Customer value strategy: Customer value strategy is doing things differently from the competitors and transferring different values to the customers. There are six principles of strategic positioning. They are: †¢Strategy should have the right objectives. †¢The value of positioning should be distinguished from the competitors. †¢Strategic thinking should be reflected from the unique value chain. †¢In order to pursue the uniqueness in certain areas, we must give up some of the other characteristics of products, services or activities. †¢Strategy should enable the effective integration of various activities. †¢Strategy should have sustained direction. Customer Value Positioning Model: A Successful business is always based on its selection of the target customers for value positioning. Customers can be roughly divided into three types, but for different customers have different types of value positioning model: †¢Customers are interested in up-to-dated, modern product. Organizations which meet the needs of these customers can orient the value on â€Å"product leadership†. For example, Microsoft, Hp. †¢Customers prefer cost-effective products and services. They prefer convenient purchase and high quality service. The organizations which aim at this target group of customers orient the value on â€Å"operational excellence†. For example, Wal-Mart, Fed-Ex. †¢Customers want to get exactly what they need, even if they have to pay a higher cost or wait a little longer. Companies which serve these types of customers are committed to improving â€Å"customer intimacy†. For example, Honda, British Airways. The implementation of Customer Value Strategy: Once the customer value strategy is established, the company must ensure the implementation of the strategy by committing everyone in the workplace to its objectives and building support system for it. For this the business must ensure the followings: 1.Strengthening management for core competency: The practice of a strong management system is a prerequisite for achieving customer value. A dynamic management system is needed so that the value strategy can be effectively implied. 2.Establishing culture of the company based on customer value: In order to achieve the strategic objectives of a company, it is necessary to develop a culture based on customer value so that the idea of customer value is deep in the heart of everyone in the workplace. 3.Establishing a highly integrated value system: A highly integrated value system means company’s self-reinforcing system of various activities. 4.Establishing an effective performance measuring system: While implementing customer value strategy, companies continuously measure the performance with goal. Therefore, company should have an effective performance measuring system so that any deviation can be analyzed carefully. 5.Establishing the network marketing system: With the help of network marketing system companies can understand customer’s needs in a better way and thus can strengthen the implementation of customer value strategy. Hypothesis: Rajagopal (2006) has established some hypothesis regarding customer value. They are as follows: †¢Higher perceived value acquired by the customer help consumers to determine their buying decision on the non-conventional products of unfamiliar brands in the market. †¢The brand value of the product is enhanced by developing the communication tools effectively by the firm which help augment the customer value by marginalizing the gap between consumer perception and product attributes. †¢The brand value, quality of the product, competitive advantage and price along with other relational variables determine the customer value. †¢The product attractiveness combined with the effective informational sharing and retailing services help augmenting by providing competitive advantage. Here are some other hypothesis by Weinstein and Abratt (2009): †¢There is a significant correlation between service received from a professional service and customer retention. †¢There is a significant correlation between quality received and customer retention. †¢There is a significant correlation between the image of a professional service and customer retention. †¢There is a significant correlation between the prices charged and customer retention. †¢There is a significant correlation between overall value received from a professional service and customer retention. Propositions: Andreassen (1997) has made some propositions on customer value. They are: †¢Perceived quality is believed to have a positive impact on value †¢Perceived quality and value are believed to have a positive impact on customer satisfaction. Methods of customer value assessment: James, Dipak & Pradeep (1993), introduced some methods for assessing customer value. They are as follows: †¢Internal engineering assessment †¢Field value-in-use assessment †¢Indirect survey questions †¢Focus group value assessment. †¢Direct survey questions †¢Conjoint analysis †¢Benchmarks †¢Compositional approach †¢Importance ratings Customer Lifetime Value: According to Phillip, Mark & Robert (2004), â€Å"Customer Lifetime Value is the present value of the future cash flows attributed to customer relationship.† Therefore, Customer Lifetime Value (CLV), also known as Lifetime Customer Value (LCV) or Lifetime Value (LTV) is the net present value of the cash flows recognized from the relationship with a customer. This is a parameter to determine exactly how much a customer is worth in monetary terms and therefore exactly how much a marketing department should be willing to spend to acquire each customer. According to Jason, Ashutosh and Roberto (2010), â€Å"CLV makes it possible to explicitly link long-term financial returns to marketing actions.† They think that CLV has been gaining significance for two reasons: First, many traditional marketing metrics are not sufficient to evaluate return on marketing investments. Second, customers are not equally profitable. So, it is necessary to understand customer value at individual level which can be done with the help of CVL. CLV is typically used to calculate the cost of acquisition of a customer. For example, if a new customer costs 50000 TK to acquire and his or her lifetime value is 60000 TK, then the customer is considered to be profitable. FINDINGS 1.Customer value helps to develop & manage customer relationship 2.Customer expectation and customer satisfaction are closely related with customer value 3.There are some principles of strategic positioning which can be applied in doing things differently from the competitors and transferring different values to the customers 4.Success in business depends on selection of the target customers for value positioning. 5.The practice of a strong management system is needed for achieving customer value. 6.Developing a culture based on customer value is necessary to achieve the strategic objectives of a company. 7.A highly integrated value system & effective performance measuring system is important for the implementation of customer value strategy. 8.Network marketing system helps to understand customer’s needs in a better way 9.Some hypotheses established by various scholars are helpful for delivering superior customer value. 10. Important methods should be followed for assessing customer value 11.Customer Lifetime Value explicitly links long-term financial returns to marketing action. It also helps to understand customer value at individual level. BIBLIOGRAPHY 1.Komulainen Hanna; Mainela Tuija; Tahtinen Jaana; Ulkuniemi Pauliina (2004) â€Å"Exploring Customer Perceived value in a Technology Intensive Service Innovation†, volume 20, page 27. 2.Ravald Annika; Gronroos Christian, (1996),†The Value Concept and Relationship Marketing†, volume 30, page 12. 3.Lia Chia Chi;(2003) â€Å"The role of Customer perceived value in Generating Customer Satisfaction: An E-business perspective† volume 5, page 15. 4.Lam Shun Yin; Shankar Venkatesh; Erramilli and Murthy; Krishna Bvsan, (2004), †Customer value, Satisfaction, Loyalty and Switching cost: An illustration from a Business to Business Service Context†, volume 32, page 20. 5.Rajagopal, (2006), â€Å"Brand value, Preferences and Customer value effect of Non-conventional utility products: An experimental analysis in Mexican market†, page 23. Weinstein Art and Abratt Russel(2009) â€Å"Marketing Intelligence & Planning† Volume 27 No. 5 page 19, 2009 6. 7. Andreassen Tor Wallin (1997) â€Å"The International Journal of Service Industry Management†, volume. 8, No 4, Page 33 Anderson James C. Jain Dipak C. & Chintagunta Pradeep K.(1993), â€Å"Journal of Business to Business Marketing†Volume 1(1) , Page 29 Pfeifer Phillip E., Haskins Mark E. & Conroy Robert M. Journal of Managerial Issues (2004) page 25 Zhang Jason Q. , Dixit Ashutosh and Friedmann Roberto (2010), â€Å"Journal of Marketing Theory and Practice† Volume 18 no. 2, Page 13 7. 8.www.wikipidia.com

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Kher to suggest measures for implementing these resolutions. Then another Committee was appointed under the same Chairman to recommend action coordinating the Basic Education with higher education. The recommendations of both these Committees were approved by the CABE and included in the Report on Post-war Educational Development in India. Also read: Woman Unknown by Rabindranath Tagore In 1944, although Govts, both at the national and state levels accepted Basic Education as the national pattern, progress in its implementation was not satisfactory. Merits of Basic Education (1) Work as a central place: Since work occupies a central place in life, it had an important place in Basic Education. Dignity of labour was emphasized by him and work was made an integral part of this education. (2) A new method of teaching: Through Basic Education Gandhiji introduced a new method of teaching. This method is to teach all subjects through crafts and taken as activity-centred meant to free children from tyranny of words and cramming. 3) Self-supporting education: As a corollary to craft-centred education, it was visualized by Gandhiji that schools need be self- supporting. The carfts organized scientifically would result in more production and the sale-proceeds must fetch a good income. (4) Socially sound system of education: Basic education was sound sociologically. The then cl ass-labour and chasm between mental and physical labour and the spirit of dependence on others were required to be removed from the society. In short, Basic education was intended to eradicate many ills of the society. 5) Training for Citizenship: Basic education was providing for training students in democratic living and practices. It was aiming at forming positive attitudes, creating interests and appreciation, developing understanding and imparting skills in citizenship. On the whole, it was a training citizenship. Drawbacks in Basic Education (1) Selection of Crafts: Since craft was occupying an important place in Basic school curriculum, selection of a suitable craft was determining the success and efficiency of Basic Education. But most of the schools followed the trodden path or tereotyped process without bothering for the local conditions and needs. For example, in the areas where cotton was not grown and had to be brought from a long distance, weaving was introduced as a c raft even in those areas. (2) The Principles of Correlation: In Basic schools every subject was being taught through a craft. The principle of correlation was tried to be adopted in all subjects, but in real situation it was done as a ritual without any sincerity or seriousness. In fact, correlation was a slogan and fiction. (3) The Idealism of self-sufficiency: It was complained that the schools cannot be made self-sufficient with the production by children. The concept of self-sufficiency was thought to be idealism and was not emphasized by most of the teachers and inspecting officers. Products by unskilled hands were not selling well and fetching adequate income. Rather Basic Schools were more expensive than traditional schools. (4) The Principles of Equality: Although Basic Education was visualized to be socially sound for removing the existing disparities, it was rather aggravating the situation. It was tending to be meant for the children of poor labourers and farmers only and children of high class families were not going to these schools. The gulf between poor and rich classes rather widened due to Basic Education. (5) Proper Orientation and Understanding: Basic schools called for highly qualified and well-equipped teachers for properly teaching subjects through correlation and organizing crafts with efficiency. But in fact many teachers employed in such schools were lacking proper understanding of the Basic Education principles and desired orientation with the idealism or values impregnated in the system. Present Condition Although Basic Education faced a sorry state of affairs many of its principles are still appreciated for their practical value and psychology as well as sociological importance. The Kothari Commission, 1964-66 endorsed a large number of its essential features like work experience, community living, community service, citizenship training, world brotherhood, social and spiritual values and integrating knowledge with experience and so no. After a lapse of more than three decades a National Education conference was convened by Shriman Narayan at Sevagram in 1972 where Basic Education was praised by many. A resolution was passed with consensus of all Education Ministers and Vice Chancellors who attended the conference, â€Å"education at all levels should be imparted through socially useful and productive activity, linked with economic growth and development in both rural and urban areas†. The Iswarbhai Patel Committee supported most of the principles of Basic Education with great stress on work education or socially useful productive work. The UNESCO Commission Report â€Å"Learning to Be† also used the term Basic Education for Primary Education and laid emphasis on many forms of social and economic activities to be organized in the schools. The Basic Education system has been hailed as â€Å"the ideal solution for the reform of teaching methods in Indian Schools† by Dr. Gunnar Myrdal, the celebrated author of â€Å"Asian Drama† and as â€Å"one of the most interesting and promising developments in Indian Education† by Prof. Castle the renowned writer of â€Å"Education for self-help†. It goes without saying that India would have been a happier place at present, if the useful features of Basic Education had been given effect to with sincerity of all concerned. How to cite Rabindranath Tagore Contribution Towards Education, Essay examples

Business IT Ethics Large Statistical Program

Question: Describe about the Business IT Ethics for Large Statistical Program. Answer: Case 1: Jean and the Large Statistical Program Based on the information on the case study, it is quite apparent that Jean is divided between taking time to complete her work on her own and publish the algorithms in the professional journals as required or use other peoples work without acknowledgement and submit it because of the strict deadline that has been set. The fact is that it is quite unethical for Jean to use other peoples work without acknowledgement even though she was stuck because that amounts to plagiarism which is a significant crime in the contemporary world. In essence, it was quite unprofessional and unethical for Jean to submit other peoples work with a view of cheating that it was her own. This will not only affect her, but also affect her organization because she risks losing her job when it is discovered that she submitted another persons work. The reputation of the organization will also become affected because of their employee using other peoples work without acknowledgement. Jean ought to have honestly e xpressed the situation she was in and sought for a time extension to work on the task. This is the best option because it will not only help her avoid the risk of losing her job, but it will also ensure that the reputation of the organization that she works for is safe and protected. Case 1: Andrew and the Health Project Based on the case study, it is quite apparent that Andrew took over the work that had been poorly done because of lack of experience by the former developer. It is quite unfortunate that the instability of the system will cause detrimental loss to the companys client and because of the pressure subjected to him by the Supervisor, Andrew decides to hand over the system knowing well that it has corruptions and may eventually lead to data loss. It was quite unethical for Andrew and the supervisors to agree to hand in the system to the client knowing well that the technologies used were incompatible with the infrastructure used by the department and that it may result in not only corruptions but also loss of organizational financial data on a daily basis. This decision will have a significant negative impact not only on the reputation of the company but also on its client who may suffer significant loss due to loss of financial data. Andrew should explain to the top management on the iss ue at hand and express the fear that the client may suffer irreparable damage should they submit the system with the technology as it is. Case 3: Jane and the Integrated Inventory Control System Based on the information on the case study, it is a legal requirement that all the software must be tested before being released to the final consumer. But however, the situation at hand depicts that some of the functions of the inventory system are not addressed sufficiently and thus may cause quality issues to arise in future. Signing off the software the way it is will have an impact on the software company, its clients, the clients of the company who will use the software and even the employees. Owing to the fact that inventory functions are vital to the effective functioning of the system, Jane should resist the pressure to sign off the software due to the risks involved. Signing off the software the way it is will be quite unethical for Jane and the company as well. Part 3: Essay (i) According to Sisela Bok (2003) whistle blowing concerns an individual who makes revelations meant to call to attention to negligence, abuses or dangers that threatens public interest. Essay topic: Whistle blowing is an unethical activity and employees undertaking such behaviour should lose their jobs. Whistle blowing is defined as being a person who makes revelations which are aimed at calling attention towards abuses, negligence, or dangers which can threaten the interest of the public. Whistle blowing can also be defined as giving information on unethical and illegal practices at the workplace. Whistle blowing has become a common phenomenon as employees speak out regarding their own ethical concerns at their workplace. Hot debate that has always emerged as to whether whistle blowing is an ethical or unethical issue in an organization. On one side, whistle blowing is deemed as being disastrous for the person concerned as well as the organization because it highly threatens the effective organization for a firm which is being complained about. On the other hand, Sissela Bok, a philosopher, affirmed that even though whistle blowing is usually justified, it actually comprises of accusations, dissent, and even a breach of loyalty and respect to employers. On the contrary, other criti cs have argued that attempts aimed at stopping unethical or illegal activities in a company may be termed as being the greatest form of company loyalty that workers can ever depict. According to some people, it has been argued that there is no way that whistle blowing can be justified since workers in an organization possess absolute obligations of loyalty and confidentiality to an organization that they really work for. Such individuals actually see no great difference between workers who openly reveal confidential trade secrets through selling them to third parties or competitors. This is attributed to the fact that whistle blowers similarly disclose harmful organizational activities to other people. Based on this fact, it can truly be asserted that whistle blowing is an illegal activity and thus this calls that employees who are involved in such deeds ought to be punished by losing their jobs. It is important to note regardless of a persons obligations, one should never be exempted from general obligations that they have to their fellow colleagues or human beings. One great fundamental of such obligations is never to harm or hurt other human beings. While some individuals argue that whistle blowing can be justified because of it being an exercise of the right to speech, it is important for all and sundry to note that such a right is not the perfect choice. In essence, it is important to note that even though individuals may have the right of speaking their minds regarding certain issues because they have no laid down contractual agreements that prevent them from doing so, it is morally wrong for them to do so because it may result in harm to other innocent individuals. Through the use of currently available online tools and search facilities, ordinary users can easily acquire personal information about others. In fact, anyone who has Internet access can, via a search engine such as Google, find information about us that we ourselves might have had no idea is publicly available there. Does this use of online tools threaten the privacy of ordinary people? It can truly be ascertained that the use of online tools highly threaten the privacy of ordinary individuals because the rise of the internet platform that is largely unsecured coupled with instantaneous mass communication and big data makes privacy of information held by corporations and governments to become at stake. For instance, some of the Western Activists have not only exposed but also denounced the use of online communications to invade the privacy of private citizens. Alternatively, activists from the developing world have similarly seized similar technologies and techniques and turned them on governments that have been deemed to be authoritarian as a tool of liberation. Unlike before when online communications and the use of technology was used in the achievement of a democratizing potential such as opening up governments, making it easier for social movements to become organized, freeing people from a media which is deemed to be monolithic, and providing chance for voices which had initially been marginalized to become heard, this is not the case in the contemporary world. This is because the broad use of online tools has greatly threatened the privacy of ordinary individuals in various ways. For instance, the use of online tools has endangered the privacy of ordinary individuals in that some of the spy agencies use peoples data to carry out mass surveillance on the majority if not all of the ordinary people. In addition to that, it is now a common fact that some of the organizations across the world now purchase vast tranches of ordinary peoples data and ultimately uses the same information in ways that are known to comprise privacy. The internet is now being used against ordinary individuals because some of the authoritarian regimes or governments use such information to not only censor and monitor ordinary individuals, but they also use the same information in order to persecute dissent. The fact that the use of the internet and more specifically the use of numerous internet tools are absolutely being used against individuals thus causing them more harm than good. Previously, governments across the world were indeed inept in comprehending the use of the internet to specifically further their own interests. As of now, most governments across the world have become well versed in the utilization of the internet in order to further their interests and meet their ends. This confirms the fact that the use of online tools highly threatens the privacy of ordinary individuals. iii. Professions Australia has recognised the members of the Australian Computer Society (ACS) as professionals. What special responsibilities does that imply for ACS members? In your answer you need to distinguish between someone who is a practitioner but not a professional. Members of the Australian Computer Society are termed as being professionals because the important value that is held by such members states that they must have the Primacy of the Public Interest that stipulates that they ought to put the public interests above those of their sectional, business, or personal interests. Unlike practitioners where cultural and legal obligations that the centre stage as opposed to any other professional obligations, this does not apply to professional members belonging to the Australian Computer Society (ACS). This is due to the fact that unlike practitioners who are not professionals, professionals who are also ACS members are mandated to comply with special responsibilities. For instance, they are supposed (ACS members) they can, at their own expense and voluntarily take numerous ACS education subjects such as on professional and ethical conduct and also undertake yearly professional development that is aimed at maintaining a Certified Professional St atus. Unlike practitioners in the computer field, members of the ACS will with time become subjected to an online ethics test that will be founded on the Code of Ethics towards real or actual case studies. This will be aimed at ensuring that such tests are added to the yearly certification requirements for the achievement of professional status. Unlike practitioners who are not subscribed to any ethical code of practice, members of the ACS are supposed to subscribe to the ACS Code of ethics and as a result, they can get disciplined whenever they break any rules in the ethical codes. In addition to that, when the crime is too extreme such members could be kicked out of this professional body or society thus making them become unable to practice. It can truly be asserted that unlike practitioners who are not mandated to subscribe to a given ethical standard, this is not the case for the professionals. This is because professionals are indeed required to adhere to the laid down ethical standards. Such a code of ethics governs the numerous activities of the ACS. As such, the code require practice and behaviour beyond the personal moral responsibilities or obligations of the people concerned. They not only demand, but also define high standards in behaviour especially with regard to services that are provided to the general public and whenever dealing with the general public.

Museums and virtual technology

Introduction Since the advent of civilization, human beings have been interested in collecting, keeping and displaying things hence giving rise to the concept of museums. (Drurie,1997, p. 30). Museums have been termed as having historically been repositories where real physical objects that existed many years ago are kept.Advertising We will write a custom term paper sample on Museums and virtual technology specifically for you for only $16.05 $11/page Learn More They have taken it upon themselves to collect, preserve and explain these things for the current and future generations to have knowledge of their culture. Museums have perfected this role to the extent that they have been deemed mausoleums. They preserve even the dustiest glasses where they store ancient artifacts (Mareovic,1998,p. 71). Changes Occasioned by Technology However, life today has changed due to technology where everything has been digitized leading to changes in all spheres of life . Technology has taken the centre stage and anybody who does not comply with the current trends of technology is seen as lacking enlightenment. Business organizations and government sectors have embraced technology to solve all problems (Lancaster Reynolds, 1999). Technology is applied everywhere whenever problems arise and forms the illusion that there is no problem that will fail to get a solution. The arrival of virtual technology has led to the perception that in due course, museums will be moribund or worse still be converted into archives. The reason behind this is that people are nowadays looking for information as opposed to materials and other artifacts (Bowen et al, 1998). This proposition is not common among all the people because some people have a feeling that original objects will be in constant demand when internet users discover that they are important as part of the culture of a people. Technology can still help us discover new relations among different things such as information, experience of people and their general reaction to different issues (Teather, 1998). The relationship between the view of a museum as an archive for objects and the same museum as a place where information is available should strike a balance. Such a balance will be important in moderating the debate of the position of museums with the advent of virtual technology. Conclusion Museums have a mandate of displaying collections in an appealing and educational manner if they are to remain relevant. The digital technology can be very useful in enhancing this mission on condition that there is no indiscriminate use and users are aware of their goals.Advertising Looking for term paper on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More They should know what they want to achieve and how they will achieve it (Lancaster Reynolds, 2002; Rentschler, 1999). The internet provides real cultural chances for museums alongside posing other challenges that must be put into consideration before making any decision (Sylvester, 2001). References Bowen, J., Bennett, J., Coh, H. Johnson, J. (1998) ‘Virtual visits to virtual museums’, Proceedings of Museums and the Web Conference, Toronto, Canada [online] Available www.InfoTrac One File. A17976679.. Lancaster, G. Reynolds, P. 1999, Introduction to marketing: a step-by-step guide to all the tools of marketing, London, Elsevier Press. Lancaster, G. Reynolds, P. (2002) Marketing made simple. Oxford, Elsevier Press. Mareovic, I. (1998) Virtual museums: The challenge of Globalization in Musicology and Globalization. University of Canberra Press, Canberra. Rentschler, R. (1999) Innovative arts marketing. St Leonards NSW: Allen Unwin. Sylvester, R. (2001) Creating web-accessible databases: case studies for libraries, museums and other nonprofits Information Today, Medford, N.J.Advertising We will write a custom term paper sample on Museums and vi rtual technology specifically for you for only $16.05 $11/page Learn More Teather, L. (1998) A museum is a museum †¦ or is it? Exploring Musicology and the web, Archives and Museum Informatics [online] available from http://www.archimuse.com/index.html . This term paper on Museums and virtual technology was written and submitted by user L1ndsey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.